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How to use NFT in business?

By Jakub Machnicki

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NFTs are a new way to represent digital assets and have been gaining in popularity due to their unique properties. In this article, we'll explore how businesses can use NFTs to represent and trade digital assets in a variety of ways.

How Do NFTs Work?

What exactly are NFTs?

NFTs are digital assets that are unique and non-fungible. This means that they cannot be replaced by another identical asset and each one has a specific value. NFTs are stored on a blockchain, which is a digital ledger that records all transactions.

NFTs work by representing ownership of a digital asset. When you buy an NFT, you're buying the right to that asset. The asset can be anything from a digital painting to a membership in a club. The key thing is that it's digital and it's stored on a blockchain.

How can businesses use NFTs?

There are many ways businesses can use NFTs. For example, they can be used to represent ownership of digital assets such as art, music, or videos. They can also be used to create loyalty programs or rewards, all of which we will get down to in next paragraphs.

What brands and companies use NFT collections.

NFTs have been gaining in popularity in recent months as more brands and companies explore their potential uses. While some have been using them for promotional purposes, others are using them as a way to collect data or reward customers. Here are some of the brands and companies that are using NFTs in business:

  1. Nike was one of the first major brands to experiment with NFTs, releasing a limited edition line of sneakers that could be purchased with an NFT.
  2. Coca-Cola used NFTs to collect data about customer preferences and also offered rewards to customers who collected certain virtual items.
  3. Pepsi followed suit with Coca-Cola, releasing an NFT-powered game that let players earn points that could be redeemed for real-world prizes.
  4. Samsung released an NFT-based marketing campaign that offered rewards to customers who completed certain tasks, such as taking photos or sharing videos.
  5. LG launched an NFT platform that allows users to create and share digital content, with the potential to earn rewards for their creations.
  6. Microsoft is one of the latest companies to experiment with NFTs, partnering with a company called Decentraland to create an NFT-powered virtual world.

Why Are Brands Using NFTs?

NFTs (non-fungible tokens) are digital assets that are unique and cannot be replaced. This makes them perfect for businesses who want to create a digital product that can't be copied or duplicated. NFTs can be used to represent anything from digital art to in-game items, and they're quickly gaining popularity among brands and businesses. Here are some of the reasons why brands are using NFTs:

  1. To create unique, one-of-a-kind products: One of the most appealing things about NFTs is that they allow businesses to create truly unique products. Because each NFT is stored on a blockchain and has a unique identifier, businesses can be sure that their products can't be replicated or counterfeited. This is perfect for businesses who want to sell digital art or other one-of-a-kind items.
  2. To launch new products and services: NFTs can also be used to launch new products and services. For example, a business could create an NFT-based loyalty program where customers could earn points by participating in certain activities. These points could then be used to redeem rewards or get discounts on future purchases.
  3. To create a more engaging customer experience: NFTs can also be used to create a more engaging customer experience. For example, a business could use NFTs to gamify the customer experience by creating challenges or quests that customers must complete in order to earn rewards. This would not only make the customer experience more fun and engaging, but it could also lead to more loyal and repeat customers.
  4. To build buzz and excitement: NFTs can be a great way to build buzz and excitement around a brand or product. For example, a business could launch an NFT-based contest where customers can compete to win prizes. This would generate a lot of attention and excitement around the brand, and it could also help promote the product or service.
  5. To raise funds: NFTs can also be used to raise funds for a business. For example, a business could launch an NFT-based crowdfunding campaign where people can donate money in exchange for exclusive rewards or access to the product or service. This would not only raise money for the business, but it would also create a lot of hype and excitement around the brand.

How to use NFTs as membership cards?

NFTs can be used as membership cards in a variety of businesses. For example, a nightclub could use an NFT to represent a VIP card that allows entry into the club. The card could be stored on a mobile phone or another device, and the club could use NFC technology to read the card and verify the user's identity. Similarly, a gym could use an NFT to represent a membership card that allows access to the facility.

How can small businesses use and benefit from NFTs?

NFTs can be a great way for small businesses to get noticed and stand out from the competition. By offering unique, one-of-a-kind items or experiences that can be authenticated and verified using NFTs, businesses can create a unique selling proposition that can attract new customers and drive sales.

There are a number of ways businesses can use NFTs to create value for their customers. For example, businesses can offer exclusive digital content that can only be accessed or experienced using an NFT. This could include access to premium video content, audio files, or even 3D virtual experiences. Businesses could also use NFTs to offer loyalty rewards or discounts to customers who hold a certain number of tokens.

By offering customers unique experiences or rewards that are backed by NFTs, businesses can create more loyalty and customer lifetime value. In addition, NFTs can also help businesses track provenance and authenticity, which is important for many luxury and high-value items. Overall, NFTs offer a number of benefits for small businesses looking to create more value for their customers.

How to create brand loyalty using NFTs?

As the world of non-fungible tokens (NFTs) continues to grow and evolve, businesses are starting to explore ways to use them to create brand loyalty. NFTs offer a unique opportunity for businesses to connect with their customers on a deeper level, creating a more personalized and engaging experience.

There are many ways to use NFTs to create brand loyalty, but one of the most effective is to use them as a rewards system. Businesses can create their own NFTs and offer them as rewards for customer loyalty. This not only incentivizes customers to remain loyal but also allows businesses to track and monitor customer behaviour. Additionally, by offering NFTs as rewards, businesses can create a sense of exclusivity and VIP treatment that further encourages customer loyalty.

Another way to use NFTs to create brand loyalty is by using them as a way to engage with customers on a more personal level. Businesses can use NFTs to send personal messages or offers to their customers. This helps businesses stand out from the competition and creates a more intimate relationship between the business and the customer.

Finally, businesses can also use NFTs to create exclusive experiences for their customers. By offering exclusive NFTs, businesses can give their customers access to unique experiences that they can’t get anywhere else. This creates a sense of exclusivity and VIP treatment that further encourages customer loyalty.

How to raise funds using NFTs?

If you're looking for a way to raise funds for your business using NFTs, there are a few things you'll need to keep in mind. First, you'll need to create a digital asset that can be tokenized. This could be anything from a piece of digital art to virtual property. Once you have your asset, you'll need to find a platform that allows you to sell NFTs. There are a few different options available, so be sure to do your research before choosing one. Once you've found a platform and created your NFT, you'll need to market it to potential buyers. You can do this by creating a website or social media account dedicated to promoting your NFT. Be sure to include information about why your NFT is valuable and how it can be used. If you follow these steps, you should be able to successfully raise funds for your business using NFTs!

How can businesses use NFTs?

NFTs can be used in a number of ways to help businesses. For example, NFTs can be used as a way to reward customers or employees for loyalty or performance. They can also be used to create unique digital products or services that can be sold or traded. Additionally, NFTs can be used to track and manage ownership of digital assets, such as copyrights, trademarks, and patents.

What are the benefits of using NFTs?

NFTs provide businesses with a new and innovative way to generate revenue and engage with their customers. With the ability to create unique digital assets, businesses can tap into a new market of buyers and collectors, while also generating excitement loyalty around their brand.

How to get started with using NFTs in business?

If you're looking to get started with using NFTs in business, there are a few things you'll need to do first. Here's a quick rundown of what you'll need to do:

  1. Choose the right platform: There are a variety of different platforms that you can use to create and manage your NFTs. You'll need to choose one that's right for your business and your needs.
  2. Create your NFTs: Once you've chosen a platform, you'll need to create your NFTs. This involves designing them, setting their price, and adding them to the platform.
  3. Promote your NFTs: Once your NFTs are live on the platform, you'll need to promote them so people know they exist and can find them. This can be done through social media, online advertising, or even offline marketing.
  4. Sell your NFTs: Finally, you'll need to actually sell your NFTs to people who want to buy them. This can be done through the platform itself or through other channels like online marketplaces or auctions.

What are some of the risks associated with using NFTs?

There are a few risks associated with using NFTs in business. For example, because NFTs are stored on a blockchain, they could potentially be hacked. Additionally, NFTs could become worthless if the underlying asset loses value. Finally, businesses could find it difficult to comply with regulations if they use NFTs in certain ways.


NFTs have the potential to revolutionize businesses and the way they operate. By using NFTs, businesses can streamline their processes, increase transparency, and create new opportunities for revenue. With the help of NFTs, businesses can become more efficient and effective in their operations.